For God’s Glory: Using Your Business

This episode explores how to apply 1 Corinthians 10:31 to your business messaging, showing practical ways to write copy that points people back to Jesus while still promoting your offers.

I share personal experience as a copywriter for Christian organizations and walk through two main parts: identifying your business purpose (spiritual and practical) and keeping Christ at the center of your messaging by clarifying your offer, audience, uniqueness, and how your product or service reflects or creates opportunities to point others to Christ.

Even if you're not a business owner, there are lessons here for you, too! All of us work during the day, and we can ask ourselves many of these questions to remind us of our purpose for doing the work in front of us.